Teferi

Graphic Design | UI design

Teferi is a Ethiopian food truck that sells Injera. The business wanted a Truck wrap, a menu and some ideas for a mobile UI that would help customers pick what they wanted to eat before seeing the truck. 

Truck wrap: Green was an important color to the owners because green represents life and health. We added the proverb “anticipate the good so you may enjoy it” as a slogan because so many people anticipate their lunch and wait for a break to enjoy good food and company. We all look forward to good things, Teferi hopes that they can be one of your good meals. 

Logo: Teferi wanted to add a different taste to their customers. They decided that Goat would be their main source of protein. Their logo is inspired by their main protein. The profile of the goat is not something you see every day, this would catch attention and excite new customers to try something new.  Doing research we found that most restaurants included imagery of Mesobs (the breadbasket.) or Jebena (an ethiopian coffee pot). We thought this might be confusing to people wanting to experience Injera for the first time. 

UI interface: The UI was originally going to be a part of a larger project that included multiple food trucks. This screen would be layed out with the image of the food truck then photos that users could submit of their food then the menu.